brand identity, marketing website
keepintouch facilitates a mobile social network platform for companies, small businesses and nonprofit organizations. I was approached by the founder with the task to give the whole service’s presence a facelift, starting with a logo type and a marketing one pager website.
We love connecting with each other
The visual idea for the logo came up while thinking about why people are naturally involved in connections and in being socially active, about how togetherness can produce beauty and strength and about why people love to keep socially connected. One of my references was the way flower petals join to create beautiful natural structures.
With the urge to onboard as much new clients as possible I had to define 3 value propositions that targets each a different kind of consumer. I knew that the website had to deliver in a glimpse the essence behind keeping a strong connection inside an organization and communicate its potential. My assumption was that certain kinds of potential consumers wouldn’t like to have to scroll through too much information that is not relevant for them and to what they look for in keepintouch. This gave me the idea to design a scroll-less one pager website with a distilled messaging for each niche.
nested content through radio tabulation
call to action nested targeted content
privacy awareness modal
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